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Sam Thorson

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Sam specializes in Higher Education marketing strategies. He works hand in hand with university and college admissions and marketing teams to set goals, launch campaigns, and analyze results. With over 7 years of digital, content, and general marketing experience, Sam dedicates himself to connecting modern marketing strategies to higher education institutions.

Blog Post by Sam Thorson

Sam ThorsonOctober, 4, 20233 min read

Drive Online Enrollment: Tips for University Marketers of All Levels

Positioning online programs as a key strategy for universities can lead to increased ...
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Sam ThorsonAugust, 11, 20226 min read

Geography Targeting for Recruiting Students

How many students are coming from your own backyard? And… How much are you paying for ...
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Sam ThorsonJuly, 22, 20226 min read

Personalize Audience Communication Through Your Recruitment Campaign

Modern marketing is a tailored fit. For every user that grabs their phone or opens their ...
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Sam ThorsonMay, 16, 2022< 1 min read

Higher Ed Recruitment Strategy: Google Analytics Default Channel Groupings

Find out how to use Google Analytics default grouping in a college or university's ...
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Sam ThorsonMay, 11, 20227 min read

The Recruitment Journey – Graduate Student

What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
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Sam ThorsonMay, 10, 20225 min read

The Recruitment Journey – High School Senior

What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
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Sam ThorsonMay, 5, 20227 min read

The Recruitment Journey – Non-Traditional Student

What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
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Sam ThorsonMay, 4, 20226 min read

The Recruitment Journey – International Student

What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
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Sam ThorsonMay, 4, 20226 min read

Five Awareness Stages That Help Recruit Prospective Students

There comes a time when every student enters that stage in life where they decide on a ...
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