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Epic Commons Blog

Welcome to the pinnacle of higher education insights - your premier destination for knowledge and inspiration!

The Premiere Higher Education Marketing Blog

At the Epic Commons, we are dedicated to elevating your higher education institution's marketing efforts through our expertise in strategy, branding, creative and more. 

Here you can find information on a variety of topics from technical breakdowns of reporting and success equations to detailed topic discussions on diversity and mental health. Each post is driven by valuable information from our insights and growth strategy team members to help you reach your marketing goals. 

Sam ThorsonMay, 4, 20223 min read

Why Does a Marketing Agency Need Access to a University’s CRM?

A University’s CRM is a critical component of a marketing tech stack. CRMs allow ...
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Sam ThorsonMay, 3, 20228 min read

The Best Digital Marketing Tactics for Higher Education

Digital marketing is one of the most powerful communication and targeting tools for ...
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Sam ThorsonApril, 26, 20227 min read

The Recruitment Journey – High School Sophomore

What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
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Sam ThorsonFebruary, 8, 2022< 1 min read

Success Equations for Higher Education Marketing | Introduction

Find out what a success equation is and how they can be used in a college or university's ...
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Sam ThorsonJanuary, 24, 20223 min read

Why Personalization Matters in Your College Admissions Strategy

It’s time to get personal. Before we do, we must ask ourselves, “What does it mean to get ...
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Sam ThorsonJanuary, 24, 20224 min read

3 Unique Ways to Improve Your Brand Perception

What’s in a brand? Is it the types of campaigns you run? The colors of your school? The ...
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Sam ThorsonJanuary, 24, 20224 min read

How Storytelling Delivers Results in College Recruitment Marketing

Marketing to prospective students has become a double-edged sword. On one hand, you have ...
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Sam ThorsonJanuary, 24, 20225 min read

The Importance of Video Advertising for Colleges and Universities

YouTube. TikTok. Facebook. Snapchat. Instagram. What do all of these various social ...
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Sam ThorsonJanuary, 14, 20226 min read

Why Long-Form Content is Essential to Your College Marketing Plan

Individuality is everything to students – especially around the time they transition into ...
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