What to Say and When to Say it

Prospective Student Recruitment Marketing Campaigns in a Post-Pandemic Marketing Landscape


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Recruit the students your institution needs.

Colleges and Universities across the country are in a literal battle for the attention of prospective students. To this end, higher education leaders have deployed a kaleidoscope of modern marketing tactics, with increasing investments in digital media spends each year.

But with all of these capabilities, schools across the country still struggle to successfully increase their year-over-year enrollment. Why is this?

This report analyzes ways schools can build effective recruitment marketing strategies that account for the changing nature of student’s decision-making process. It includes data, trends, best practices, and case studies.

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