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Sam ThorsonMay, 16, 2022< 1 min read

Higher Ed Recruitment Strategy: Google Analytics Default Channel Groupings

Find out how to use Google Analytics default grouping in a college or university's student recruitment strategy. Growth Strategist Sam Thorson breaks down what default channel groupings are and how they can be utilized in your college or university recruitment strategy.


Sam Thorson

Sam specializes in Higher Education marketing strategies. He works hand in hand with university and college admissions and marketing teams to set goals, launch campaigns, and analyze results. With over 7 years of digital, content, and general marketing experience, Sam dedicates himself to connecting modern marketing strategies to higher education institutions.