Sam specializes in Higher Education marketing strategies. He works hand in hand with university and college admissions and marketing teams to set goals, launch campaigns, and analyze results. With over 7 years of digital, content, and general marketing experience, Sam dedicates himself to connecting modern marketing strategies to higher education institutions.
Blog Post by Sam Thorson
Sam ThorsonOctober, 4, 20233 min read
Drive Online Enrollment: Tips for University Marketers of All Levels
Positioning online programs as a key strategy for universities can lead to increased ...
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Sam ThorsonAugust, 11, 20226 min read
Geography Targeting for Recruiting Students
How many students are coming from your own backyard? And… How much are you paying for ...
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Sam ThorsonJuly, 22, 20226 min read
Personalize Audience Communication Through Your Recruitment Campaign
Modern marketing is a tailored fit. For every user that grabs their phone or opens their ...
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Sam ThorsonMay, 16, 2022< 1 min read
Higher Ed Recruitment Strategy: Google Analytics Default Channel Groupings
Find out how to use Google Analytics default grouping in a college or university's ...
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Sam ThorsonMay, 11, 20227 min read
The Recruitment Journey – Graduate Student
What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
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Sam ThorsonMay, 10, 20225 min read
The Recruitment Journey – High School Senior
What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
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Sam ThorsonMay, 5, 20227 min read
The Recruitment Journey – Non-Traditional Student
What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
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Sam ThorsonMay, 4, 20226 min read
The Recruitment Journey – International Student
What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
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Sam ThorsonMay, 4, 20226 min read
Five Awareness Stages That Help Recruit Prospective Students
There comes a time when every student enters that stage in life where they decide on a ...
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