
Sam specializes in Higher Education marketing strategies. He works hand in hand with university and college admissions and marketing teams to set goals, launch campaigns, and analyze results. With over 7 years of digital, content, and general marketing experience, Sam dedicates himself to connecting modern marketing strategies to higher education institutions.
Blog Post by Sam Thorson
Sam ThorsonSeptember, 7, 2022< 1 min read
How to Diversify Your Recruitment Marketing Strategy
The world has changed… Relying on a single marketing channel to recruit students can no ...
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Sam ThorsonAugust, 11, 20226 min read
Geography Targeting for Recruiting Students
How many students are coming from your own backyard? And… How much are you paying for ...
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Sam ThorsonJuly, 22, 20226 min read
Personalize Audience Communication Through Your Recruitment Campaign
Modern marketing is a tailored fit. For every user that grabs their phone or opens their ...
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Sam ThorsonMay, 16, 2022< 1 min read
Higher Ed Recruitment Strategy: What Should You Be Tracking?
What should you be tracking in your analytics account for your college or university's ...
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Sam ThorsonMay, 16, 2022< 1 min read
Higher Ed Recruitment Strategy: Google Analytics Default Channel Groupings
Find out how to use Google Analytics default grouping in a college or university's ...
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Sam ThorsonMay, 11, 20227 min read
The Recruitment Journey – Graduate Student
What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
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Sam ThorsonMay, 10, 20225 min read
The Recruitment Journey – High School Senior
What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
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Sam ThorsonMay, 5, 20227 min read
The Recruitment Journey – Non-Traditional Student
What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
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Sam ThorsonMay, 4, 20226 min read
The Recruitment Journey – International Student
What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
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