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Epic Commons Blog

Welcome to the pinnacle of higher education insights - your premier destination for knowledge and inspiration!

The Premiere Higher Education Marketing Blog

At the Epic Commons, we are dedicated to elevating your higher education institution's marketing efforts through our expertise in strategy, branding, creative and more. 

Here you can find information on a variety of topics from technical breakdowns of reporting and success equations to detailed topic discussions on diversity and mental health. Each post is driven by valuable information from our insights and growth strategy team members to help you reach your marketing goals. 

Heather CovrigFebruary, 7, 20191 min read

3 Unique Ways to Improve Your College or University's Brand Perception

Your higher education brand is paramount to swaying college decisions in your direction. ...
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Luke TatgeAugust, 21, 20182 min read

The Guide to College or University Organic Content That Works

Though the media spend and the almighty dollar might seem the like the be-all, end-all ...
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Justin SmorawskeMay, 21, 20182 min read

4 Marketing Partnership Ideas for Colleges or Universities

There's nothing like a little back-scratching to make for double the results. One of the ...
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Ruth SturmFebruary, 16, 20182 min read

Effective College Marketing Swag Ideas You Should Try

A great way to market your college at fairs, games, giveaways and other public events in ...
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Justin SmorawskeFebruary, 16, 20183 min read

5 Features Every Student is Looking for On Your College Website

For a prospective student starting his or her path toward college, your website can be an ...
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Skyler CrabillJanuary, 15, 20182 min read

How to Enhance Your College or University's Instagram Feed

You already know that, in order to truly reach your students via social channels, you ...
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Kristi WireJanuary, 9, 20182 min read

The Guide to Making Your College Viewbook Design Stellar

It's the gold-standard of your college marketing - but how can a viewbook survive in an ...
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Eric SivertsenNovember, 21, 20172 min read

How to Calculate the Cost of Recruiting a College Student

Moving a potential student from mildly interested high-schooler to enrolled and confirmed ...
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Ruth SturmAugust, 21, 20172 min read

Making Guerrilla Marketing Work for Your College or University

Much of a college or university's marketing budget likely goes to viewbooks, handouts and ...
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THE HIGHER EDUCATION “ENROLLMENT FUNNEL” IS BROKEN.

Download our report that details how to rethink higher education student recruitment strategy.

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