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Epic Commons Blog

Welcome to the pinnacle of higher education insights - your premier destination for knowledge and inspiration!

The Premiere Higher Education Marketing Blog

At the Epic Commons, we are dedicated to elevating your higher education institution's marketing efforts through our expertise in strategy, branding, creative and more. 

Here you can find information on a variety of topics from technical breakdowns of reporting and success equations to detailed topic discussions on diversity and mental health. Each post is driven by valuable information from our insights and growth strategy team members to help you reach your marketing goals. 

Cheryl HavermannOctober, 3, 20223 min read

Nurturing Students Through the Recruitment Cycle

From the initial contact through attending the first class, every interaction with a ...
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Cheryl HavermannSeptember, 20, 20222 min read

Why Seasonality Matters for Student Recruitment

Taking advantage of the natural seasonal peaks in the yearly recruitment cycle will move ...
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Sam ThorsonAugust, 11, 20226 min read

Geography Targeting for Recruiting Students

How many students are coming from your own backyard? And… How much are you paying for ...
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Sam ThorsonMay, 5, 20227 min read

The Recruitment Journey – Non-Traditional Student

What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
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Sam ThorsonMay, 4, 20226 min read

Five Awareness Stages That Help Recruit Prospective Students

There comes a time when every student enters that stage in life where they decide on a ...
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Sam ThorsonFebruary, 8, 2022< 1 min read

Success Equations for Higher Education Marketing | Introduction

Find out what a success equation is and how they can be used in a college or university's ...
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Sam ThorsonJanuary, 24, 20223 min read

Why Personalization Matters in Your College Admissions Strategy

It’s time to get personal. Before we do, we must ask ourselves, “What does it mean to get ...
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Sam ThorsonJanuary, 24, 20224 min read

3 Unique Ways to Improve Your Brand Perception

What’s in a brand? Is it the types of campaigns you run? The colors of your school? The ...
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Sam ThorsonJanuary, 24, 20224 min read

How Storytelling Delivers Results in College Recruitment Marketing

Marketing to prospective students has become a double-edged sword. On one hand, you have ...
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