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Epic Commons Blog

Welcome to the pinnacle of higher education insights - your premier destination for knowledge and inspiration!

The Premiere Higher Education Marketing Blog

At the Epic Commons, we are dedicated to elevating your higher education institution's marketing efforts through our expertise in strategy, branding, creative and more.

Here you can find information on a variety of topics from technical breakdowns of reporting and success equations to detailed topic discussions on diversity and mental health. Each post is driven by valuable information from our insights and growth strategy team members to help you reach your marketing goals.

Sam ThorsonJanuary, 24, 20225 min read

The Importance of Video Advertising for Colleges and Universities

YouTube. TikTok. Facebook. Snapchat. Instagram. What do all of these various social ...

Sam ThorsonJanuary, 14, 20226 min read

Why Long-Form Content is Essential to Your College Marketing Plan

Individuality is everything to students – especially around the time they transition into ...

Sam ThorsonJanuary, 7, 20226 min read

Enrollment Opportunities Your College Marketing Strategy Could Be Missing

Individuality is everything to students – especially around the time they transition into ...

Sam ThorsonJanuary, 3, 20226 min read

Adjustments to Make Your College or University Website More User-Friendly

First impressions are everything – especially when it comes to prospective students ...

Sam ThorsonJanuary, 3, 20225 min read

How to Improve Your Prospective Student Search Campaigns

You have a voice. A brand. An amazing voice – packed to the brim with catchy headlines ...

Sam ThorsonJanuary, 3, 20225 min read

5 Things Killing Your College’s Email Open and Click Rates

Marketing to prospective students is like presenting in a pitch meeting: you can do all ...