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Sam Thorson

Sam specializes in Higher Education marketing strategies. He works hand in hand with university and college admissions and marketing teams to set goals, launch campaigns, and analyze results. With over 7 years of digital, content, and general marketing experience, Sam dedicates himself to connecting modern marketing strategies to higher education institutions.

Blog Post by Sam Thorson

Sam ThorsonMay, 4, 20226 min read

Defining New Age Student Search for Higher Education

Student search is a key component to any college or university marketing strategy. ...
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Sam ThorsonMay, 4, 20223 min read

Why Does a Marketing Agency Need Access to a University’s CRM?

A University’s CRM is a critical component of a marketing tech stack. CRMs allow ...
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Sam ThorsonMay, 3, 20228 min read

The Best Digital Marketing Tactics for Higher Education

Digital marketing is one of the most powerful communication and targeting tools for ...
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Sam ThorsonApril, 26, 20227 min read

The Recruitment Journey – High School Sophomore

What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
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Sam ThorsonFebruary, 8, 2022< 1 min read

Success Equations for Higher Education Marketing | Introduction

Find out what a success equation is and how they can be used in a college or university's ...
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Sam ThorsonJanuary, 24, 20223 min read

Why Personalization Matters in Your College Admissions Strategy

It’s time to get personal. Before we do, we must ask ourselves, “What does it mean to get ...
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Sam ThorsonJanuary, 24, 20224 min read

3 Unique Ways to Improve Your Brand Perception

What’s in a brand? Is it the types of campaigns you run? The colors of your school? The ...
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Sam ThorsonJanuary, 24, 20224 min read

How Storytelling Delivers Results in College Recruitment Marketing

Marketing to prospective students has become a double-edged sword. On one hand, you have ...
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Sam ThorsonJanuary, 24, 20225 min read

The Importance of Video Advertising for Colleges and Universities

YouTube. TikTok. Facebook. Snapchat. Instagram. What do all of these various social ...
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