Sam Thorson
Defining New Age Student Search for Higher Education
Student search is a key component to any college or university marketing strategy. ...
Why Does a Marketing Agency Need Access to a University’s CRM?
A University’s CRM is a critical component of a marketing tech stack. CRMs allow ...
The Best Digital Marketing Tactics for Higher Education
Digital marketing is one of the most powerful communication and targeting tools for ...
The Recruitment Journey – High School Sophomore
What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
Success Equations for Higher Education Marketing | Introduction
Find out what a success equation is and how they can be used in a college or university's ...
Why Personalization Matters in Your College Admissions Strategy
It’s time to get personal. Before we do, we must ask ourselves, “What does it mean to get ...
3 Unique Ways to Improve Your Brand Perception
What’s in a brand? Is it the types of campaigns you run? The colors of your school? The ...
How Storytelling Delivers Results in College Recruitment Marketing
Marketing to prospective students has become a double-edged sword. On one hand, you have ...
The Importance of Video Advertising for Colleges and Universities
YouTube. TikTok. Facebook. Snapchat. Instagram. What do all of these various social ...