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Epic Commons Blog

Welcome to the pinnacle of higher education insights - your premier destination for knowledge and inspiration!

The Premiere Higher Education Marketing Blog

At the Epic Commons, we are dedicated to elevating your higher education institution's marketing efforts through our expertise in strategy, branding, creative and more. 

Here you can find information on a variety of topics from technical breakdowns of reporting and success equations to detailed topic discussions on diversity and mental health. Each post is driven by valuable information from our insights and growth strategy team members to help you reach your marketing goals. 

Sam ThorsonJuly, 22, 20226 min read

Personalize Audience Communication Through Your Recruitment Campaign

Modern marketing is a tailored fit. For every user that grabs their phone or opens their ...
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Sam ThorsonMay, 16, 2022< 1 min read

Higher Ed Recruitment Strategy: Google Analytics Default Channel Groupings

Find out how to use Google Analytics default grouping in a college or university's ...
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Sam ThorsonMay, 11, 20227 min read

The Recruitment Journey – Graduate Student

What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
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Sam ThorsonMay, 10, 20225 min read

The Recruitment Journey – High School Senior

What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
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Sam ThorsonMay, 4, 20226 min read

The Recruitment Journey – International Student

What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
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Sam ThorsonMay, 4, 20226 min read

Defining New Age Student Search for Higher Education

Student search is a key component to any college or university marketing strategy. ...
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Sam ThorsonMay, 4, 20223 min read

Why Does a Marketing Agency Need Access to a University’s CRM?

A University’s CRM is a critical component of a marketing tech stack. CRMs allow ...
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Sam ThorsonMay, 3, 20228 min read

The Best Digital Marketing Tactics for Higher Education

Digital marketing is one of the most powerful communication and targeting tools for ...
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Sam ThorsonApril, 26, 20227 min read

The Recruitment Journey – High School Sophomore

What’s an example of a recruitment journey? As an agency, we force ourselves to base our ...
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THE HIGHER EDUCATION “ENROLLMENT FUNNEL” IS BROKEN.

Download our report that details how to rethink higher education student recruitment strategy.

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